[ Brand Activations, Concept & Illustration ]

LAME and Comfy Community joined creative forces for Van Gogh Museum’s “Vincent op vrijdag” to create a brand activation event. During the activation there were 1 by 2 meters colour by numbers pages available. The colours are linked to questions that through correct answer would reveal the colours. Through the analogue and tactile activities we were able to trigger nostalgia and a communal feeling, opening up conversation for the attendees to share in a comfy way space and spark talks about different mental health topics (topical due to the mental health history of the historical artist).

COLLABORATOR & CONCEPT
COMFY COMMUNITY

ILLUSTRATION & CONCEPT
LAMIAE EL HAJJAJI