[ Animation ]

LAME was commissioned by Oatly to create an animation befitting the brand and taking us through the evolution of the ‘milk’ drinker. So we went ahead and made a very historically accurate* representation of this. *(For legal reasons: this is false.)

The concept was created based on significant recognisable moment in ancient to recent history considering also the cultural gaze of the target audience for these visuals. This we then animated in a style that matches the branding and feel of Oatly.

CONCEPT & ANIMATION
LAMIAE EL HAJJAJI