LAME

MIJN _ MIJN PLEK

[Campaign, Digital]

The privilege to exercise isn't always something that speaks for itself, whether its due to financial, family pressures, racism or something else, it takes courage to take that step. For this campaign we highlight the stories of 5 courageous women and spoke to them about their stories.

WHAT WE DID

in collaboration with BKB Campagnebureau we created 5 video and photo portraits of five young women portraying them in their element. Our main importance in the storytelling was to highlight how powerful these women are through a variety of elements instead of focusing on their struggles. From having them involved in the styling of their look that represents them best to making sure portraits showcased their personalities and properly put them in the spotlight, we made them a proper part of the process of their own story.

CREDITS

PRODUCTION
BKB CAMPAGNE BUREAU

COPY
BKB CAMPAGNE BUREAU

ARTISTIC DIRECTION
LAMIAE EL HAJJAJI

VIDEOGRAPHY
LIDEWIJ HARTOG

VIDEO EDITING
LIDEWIJ HARTOG

PHOTOGRAPHY
SHARON JANE DOMPIG

PHOTOGRAPHY ASSISTANT
DIETRICH VAN GOBBEL

GRAPHIC DESIGN
LAMIAE EL HAJJAJI