[ Brand activation, Concept, Graphic Design, Illustration]

Since 2023, LAME has been an active partner with LFMC, de Tolhuistuin, and others to facilitate a yearly campaign and activation on the 8th of March: Women's Day.

Activities include; feminist mornings, where we distributed button pins and morning coffee + snacks for women; murals about women’s rights and other feminist topics; a take-over of an Amsterdam Ferry with poetry and our own flag; a three-part podcast series about the female gaze on the Cultural and Art sector; and joining the Feminist March in combination with a workshop on how to DIY your own signs.

During these recurring projects we build a deeper strategy and long-term relationship with the different partners. LAME provides all the visuals and branding, works on the creative concepts with main partner LFMC, strategy on activation and participation, sourcing of artists, ambassadors, participants, and collaborators, on-site production, on-site creative, and production of the various materials.

CONCEPT
LFMC & LAME

ARTISTIC DIRECTION
EDMÉE LOUPATTY, MACARENA LOMA YÉVENES, LAMIAE EL HAJJAJI

BUTTON PINS 2023 - 2026
SERANA ANGELISTA, LYANNE TONK, LAMIAE EL HAJJAJI, DINA BOUSBAA, SAHAR SHIRZAD, LAYAN AL HAFITH

COPY/STORIES 2023 - 2026
WIETEKE VAN ZEIL, MACARENA LOMA YÉVENES

MURALS 2022 - 2026
LAMIAE EL HAJJAJI, LAYAN AL HAFITH, MACARENA LOMA YÉVENES, EDMÉE LOUPATTY

PRODUCTION
EDMÉE LOUPATTY, MACARENA LOMA YÉVENES, LAMIAE EL HAJJAJI, STACY LOUPATTY

PHOTOGRAPHERS
KARIMA CHOUKERI, VERE (ZOÏ) MAAGDENBERG

PARTNERS
DE TOLHUISTUIN, MAMA CASH, AMSTERDAM FERRY FESTIVAL