[ Brand Identity ]

Community branding for culturally-driven social connections. Originally started post pandemic, the founder noticed a severe increase in loneliness and a lack of social connection between young adults, for this reason Comfy became a nomadic community centre with a focus on the prevention of mental health problems and facilitated a community platform with actual impact.


LAME has been a steady collaborator of Comfy, providing not only the brand identity and communication strategy and execution, but also using our LAME community knowledge to concept and produce events. An important element for Comfy is to integrate nature and creativity to invoke a feeling of a safe space for young adults to talk about their mental health. This was done through mental health walks in museums and nature with question prompts, a paint by number event with the van Gogh museum, iftars/food get-together with the community to battle loneliness and more. By working with the community and not just at them, every event sold out making  people always highly anticipate the next event.